SY · Est. 2021
SharonYakubu
Social Media Manager · Content Creator · Media Influencer
I help brands grow, connect, and make an impact through intentional content and strategic storytelling. I turn ideas into engaging experiences that inspire, influence, and deliver results.
Creative. Strategic. Impactful.
A dedicated and creative media & communications professional with hands-on experience in corporate communications, public relations, social media management and brand influencing. Passionate about storytelling and digital media, I bring strategic thinking, creativity and strong execution to every project — from brand campaigns to executive communications.
Creative Storyteller
I turn ideas into content that connects and engages.
Detail Oriented
I focus on the details that make a big difference.
Strategic Communicator
I blend creativity with strategy for real impact.
A record of work that made an impact.
Corporate communications, editorial content, brand partnerships — a blend of disciplines that add up to one thing: results.
- 012024
Corporate Communications & PR Intern
MTN Nigeria Plc — Corporate Communications & PR Department
- Supported corporate communications and PR activities across internal and external platforms.
- Assisted with content development, media monitoring, brand storytelling, blog writing and executive communications.
- Gained hands-on exposure to corporate image management, stakeholder communication and strategic messaging in a large multinational organisation.
- 022021 — Present
Social Media Manager / Content Creator
Freelance — Pan-Atlantic University · Film Festival · TEDxPAU
- Managed and created content for multiple platforms, including Pan-Atlantic University's social media page, its film festival page and TEDxPAU.
- Developed content strategies aligned with platform algorithms to increase reach, visibility and interaction.
- Created high-quality visual & written content, then analysed performance metrics to continually optimise engagement.
- 032022 — Present
Brand Influencer & Digital Creator
Freelance — Lifestyle & Skincare
- Collaborated with lifestyle & skincare brands, receiving PR packages from Beauty Hut, La Roche-Posay, Anua, K Secret, Good Molecules, StyleKorean, Coca-Cola and Africhange.
- Produced engaging brand campaigns through short-form video, photography and storytelling.
- Selected as a digital influencer to attend the Coca-Cola “Share a Coke” brand launch event.
Expertise
A blend of strategy, creativity & execution.
Education
Pan-Atlantic University
Ibeju-Lekki, Lagos, Nigeria
B.Sc. Media & Communication (Mass Communication)
Expected Graduation: 2026
Public Relations, Social Media Strategy, Brand Communication, Content Production.
The stack behind the storytelling.
The tools I use to plan, create, manage and analyse content that performs.
Brand collaborations & stories that landed.
A selection of brand collaborations and content partnerships across the beauty and lifestyle space.
Good Molecules
Content collaboration spotlighting Good Molecules' affordable, science-backed skincare formulas.
Beauty Hut
Partnered with Beauty Hut to showcase authentic K-beauty favourites loved by the local community.
Anua
Created content around Anua's gentle, effective skincare and real-results formulas.
StyleKorean
Collaborated with StyleKorean to highlight trending K-beauty must-haves and exclusive drops.
K Secret
Showcased K Secret's brightening, skin-loving formulas through everyday content.
Also collaborated with
La Roche-Posay · Coca-Cola · Africhange
"I don't just post content,
I build brands and create impact."— Sharon Yakubu
Numbers that tell the story.
Years Content Creation
2021 — Present
Brand Collaborations
Beauty & Lifestyle PR
Leadership & Volunteer Roles
Head of Production
Final Year Week, Pan-Atlantic University
Faculty Award Nominee
Content Creator of the Year (Female)
Cowrywise Ambassador
Digital Brand Advocate
Coca-Cola Launch Invitee
“Share a Coke” Campaign
AfterHours Magazine
Social Media & Design Lead
"My mission is to help brands tell their stories in a way that builds real connections — blending strategic thinking with genuine creativity."
Sharon Yakubu
Let's create
something amazing together.
I'm always open to exciting opportunities, collaborations and creative projects. Let's bring your vision to life.